When you think about the effects of media on your kids, are you thinking about how you can control your kids and teach them what is right and what is wrong in the media? Do you think that, whatever negative content in the media can be remedied by you, as a parent, telling them what is right and what is wrong? Are you thinking that your child will be immune to the negative effects of the media because you taught them to know better? If you are, you might want to consider a few facts.
• Children from ages 0 to 6 spend an approximate of 25 hours a week absorbing media content and children from 8 to 18 spend 44.5 hours a week absorbing the media.
• They only spend 17 hours a week with their parents and school only takes 30 hours a week.
• Advertising is a multibillion dollar industry which has a sizable amount dedicated to advertising to children and the youth, encouraging them to a more consumer driven life.
• Violent content in the media is very common and are very prevalent even in children's programs.
• Sexual content in the media is very common. While the media sensationalizes sexuality, it often does not put enough emphasis on the other side of the coin such as sexually transmitted disease, unwanted pregnancies and, notably, AIDS.
These statistics are easily available to anyone who is looking for them. A search in the internet with the keywords "children" and "media impact" will soon get you to a site that underlines these very heavy statistics.
The media has a very debilitating effect on your kids. For one thing, a child is bombarded with advertisements for fast foods, toys and other forms of entertainment right from the TV, to the radio to the internet and even up to the magazines they read. The media is consciously cultivating a society of consumers. They advertise to children in order to increase their sales. As these children become adults, they habit will have firmly set in and, while the businesses boom from all those sails, the individual is trapped in a life of consumerism where he or she is unable to determine the real value of living but is constantly chasing the next big buy of his or her life.
Violence is another media influence which has spread its dangerous influence to children as young as 7 to 11 years old. Statistics of violence from children are steadily increasing. Most of these violent acts are, unsurprisingly, imitations of violent acts that children are exposed to in the media. Studies also suggest that children who are exposed to a lot of media covered violence are more prone to act violently as they become young adults and adults.
Sexual content has also become one of the staples of the media in luring in young minds. This has resulted in a generation of low sexual control and high sexual immaturity. The lack of knowledge of this generation regarding the negative side of sexuality is also alarming. This ignorance has resulted in a rise in unwanted teen pregnancy, sexually transmitted disease and the risk for AIDS.
Needless to say, the media has an unlimited effect on your children. With the prevalence of the media over all aspects of daily living, its effects are thus inescapable. The question then is not how to stop the effects of the media but how to counter it. As a parent, this should be of utmost importance to you.
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